Friday, August 27, 2010

Drug Makers Find New Target for Anti-Depressants

“Mickey lies. Dreams don’t come true,” says 4-year-old Kiran in a lengthy article in the Times about preschoolers with depression. “He wasn’t running around, bouncing about, battling to get to the top of the slide like other kids,” his indulgent mother notes. The makers of Zoloft, Prozac and Cymbalta are licking their lips over the untapped market. There is already talk of marketing psychotrophic medications in Happy Meals and a cartoon series called "Dora the Depressed Explorer."

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